TECHNET SUBSCRIPTIONS CAMPAIGN
Microsoft’s TechNet Subscriptions help IT Professionals confidently evaluate Microsoft software and plan deployments. The program is responsible for meeting subscription purchase goals each year. To accomplish this, the marketing team engaged in various tactics to raise awareness of the program within the IT Professional community.
Exsilio’s TechNet Marketing team evaluated the client’s subscription goals and the target audience to develop a strategic campaign designed to bring in the maximum level of subscription sales. The campaign was executed using a mix of digital as well as print assets including paid online advertising, search engine marketing, targeted IT Pro audience e-newsletters, social media, and magazine ads. Exsilio’s creative team was also engaged to design and build all of the assets including the related TechNet Subscriptions webpages.